Bethany Cosentino for Urban Outfitters: The Elaine Dress
If you've closely watched Best Coast evolve from scratchy bedroom pop recorders to Jon Brion collaborators, yesterday's announcement that frontwoman Bethany Cosentino has designed a collection for Urban Outfitters should come as no surprise. A charismatic and newly confident singer, Cosentino has got just the right ratio of above-ground visibility to indie credibility to help a corporation like Urban on its quest to offer a "lifestyle-specific shopping experience" that is "so compelling and distinctive that the customer feels an empathetic connection to the brand and is persuaded to buy."