Photo by Erez Avissar
Beach House have made a statement on their Facebook page regarding the use of a song that sounds fishily similar to their "Take Care" in a current British commercial for Volkswagen. They write:
The ad agency actively tried to license "Take Care" from us for weeks, to which we politely declined. People's comments/anger should not be directed towards VW or us. It was the ad agency that made these moves. I hope this also clarifies to fans and non- fans just how "Take Care" and the VW ad song are related. We will release a proper statement weeks from now when we don't have more interesting things to do/ talk about."
Prior to this statement, there was no information publicly available about the advertisement, other than that the soundalike song was produced by a team called Sniffy Dog. However, Beach House's assertion they declined the agency's request to use "Take Care" would indicate a level of calculation on the agency's part regarding sourcing a similar, replacement sound.